In 2025, Atout France will continue to pursue its ambition of positioning France as the leading destination for sustainable tourism by 2030.

Atout France is a key player in sustainable tourism development across French territories and strategic sectors. The agency adopts a structured and tailored approach for each territory and sector, designing a roadmap adapted to their specific challenges.

This strategy is based on mobilizing Atout France’s diverse expertise and fostering close collaboration with territorial and sector stakeholders. The aim is to promote sustainability and innovation in tourism through a collective and coordinated approach in order to effectively sustain the development and competitiveness of French tourist destinations.